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Samsung - A perfect match

All customers who register online at Samsung receive a warm welcome through a special programme via which Samsung enters into dialogue with its customers. Customers greatly appreciate this Samsung service. This can be seen in the high opening rates, high click rates and - not unimportant - the very low percentage of people dropping out of the programme.

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IKEA - Movers campaign

To bring consumers in contact with IKEA already before their relocation and make them a member of IKEA Family, we developed the cross-media IKEA Movers Campaign. Residents of the Netherlands with plans to move received a direct mail with a scratch code and reference to a landing page. On this page they could indicate their preferences, including moving day, the living space to be adapted and their budget.

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